Continental Realigns Brand Positioning with Focus on Vision Zero
Following the UEFA EURO 2016TM championship, Continental can look back with satisfaction at 21 years as an o icial sponsor of the world’s six most popular football tournaments – the FIFA 2006, 2010 and 2014 World Cups and the UEFA EURO 2008, 2012 and 2016 events – and of the UEFA Champions League from 1995