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Continental Realigns Brand Positioning with Focus on Vision Zero

Marketing, Public RelationsBy wwwowww 25/05/2017

Following the UEFA EURO 2016TM championship, Continental can look back with satisfaction at 21 years as an o icial sponsor of the world’s six most popular football tournaments – the FIFA 2006, 2010 and 2014 World Cups and the UEFA EURO 2008, 2012 and 2016 events – and of the UEFA Champions League from 1995

Vision Zero Brand Ambassadors Appointed

Public RelationsBy wwwowww 23/04/2017

Continental Tyre South Africa is stepping up its e orts towards achieving an accident-free future by appointing two high-profile brand ambassadors for its Vision Zero safety initiative. Top racing driver and drifting ace Clare Vale, along with road safety advocate Vuyi Mpofu have been appointed as the local faces of Continental’s e orts towards raising